Connecting You To Extraordinary Music Experiences.
We believe in the power of art expression and are dedicated to helping you discover the unique stories behind South African music.
Our Philosophy: Is to Express Your Art to create an online presence that reflects your vision and extract insights based on what people are currently listening to and resonates with in this new world of digital space.
Express Your Art
We Tell Your Story
We bring the platform and resources to help you create an online presence and digital footprint to express your art to find your community.
Public Relations
Stop Whispering. Start Making Headlines. We are the voice amplifiers for South African music talent. Get the media coverage and strategic brand direction you need to move from 'local artist' to national must-hear.To build a community around your story. When media outlets and audiences can effortlessly find, share, and connect with your music, you build long-term trust—that’s the true definition of a powerful reputation in the industry.
Artist Development Support
Our roster of talent that is under our creative support to get this suite administration of their musical work and in-depth market positioning, A&R coordination and full-suite digital strategy.
Reputation Management
In the streaming economy, visibility equals validity. We provide the business administration and platform management to ensure your brand's digital presence reflects the quality of your music.We operate at the intersection of local sounds and global platforms. Our administrative oversight guarantees that your digital reputation is optimized for both the core South African market and global discovery, building a robust, trustworthy profile for your career.
Recent New Releases
Explore Our Promos!
Create and Grow
An online presence that truly represents you.Echoes Before The Verse- Joint Debut Ep
AndyDeep & SemiLoopz Bring us the most anticipated debut project that begins a new music collection we are putting together for the next rollout of an Official Joint Ep. Stay Tuned!
Midnight Surrender Ep- Official Debut(Recently Released)
Dropping Soon an Exclusive unreleased project where the journey to the House of music to try bring the old Dub Mix sound of the soulful and deep house music that stems from in the South Africa space.
Insights Into Music
The power of music. Unlocked!
Discover the story behind the sound.Beyond the Buzz : Deep-Dive Editorial Features
Go beyond placement. Our editorial features include professional Music Reviews to drive critical acclaim and technical deep dives into news on production, gear, and software. This builds authority, attracts informed listeners, and engages the Sound Engineering community directly.
Maximum Reach: Earned & Paid Media Distribution
Disseminate high-impact press releases and paid promotional content to targeted industry outlets and media partners. Effectively announce new releases, tour dates, or event lineups, ensuring your news reaches critics, bloggers, and key tastemakers.
Industry Endorsements & Strategic Guidance
Receive specialized artist development and professional endorsements from established industry figures. This includes strategic mentorship, networking support, and guidance on branding and market positioning, accelerating your transition from potential to professional success.
Meet The A&R Team
AndyDeep(Artist/Producer)
Andy has been writing music for a minute now since 2015 while he was still working on his recipe of his own sound in the Deep House genre which is what he started playing as a DJ around the local resident.
SemiLoopzBand(Studio Outlet)
A music band and studio outlet from the city of Bloemfontein has been working with artists that are part of SouthStateSound to help them mainly with recording artist demos and final audio recordings to the end product that both aligns with the common vision.
What Do We Offer?
1. Solution: Media-Ready Story Package
Our main digital outlet for promoting new music is press releases to increase brand awareness using organic ads (Visuals) as blogs have become an incredibly easy and affordable way to reach an audience that would have been inaccessible beforehand. We provide services to not only provide our audience with information but also to gain insights into the market.
2. Solution: Talent Procurement
At SouthStateSound, we believe our concentrated support and focus provide a benefit to independent artists who are looking for promotions and we can't afford the risk of an artist not generating revenue early on in their development stages. In exchange for a quarter of the return for the services and promotional efforts as well as our ability to help build the brand and audience/listeners.
3. Solution: Backstage Management
We monitor and manage the crucial digital metrics that define your professional credibility in the streaming market. We ensure your presence across Spotify, Apple Music, and Tidal is consistent, data-backed, and optimized to reflect an artist who is serious, relevant, and trustworthy to industry partners.
Release PR Rollout!
Solutions
We Sell Music
Our approach is a digital-only strategy that allows us to keep both fixed and variable costs relatively low and to keep expenses at a minimum in our first year of operations of each project to instead free up capital for promotional efforts needed to sell music.
Public Relations
Our focus is towards helping Artists reach their proper target audience with our vast array of media outlets and industry-standard blogs to insights into a more targeted promo coverage (paid, owned or earned) for your digital product/music.
Publishing and Bookings Support
We provide online support for co-ordinating your A&R to managing bookings where we create market positioning and some creative solutions that are the bottleneck problems in your workflow as an artist/musician to a data-driven platform that extracts insights over the internet to making strategic decisions to communicate to your target market.
Reputation Management
We give back to the same community of talented creatives and music listeners that inspired us to start what we do since our inception as being to document South African Local Commercial music for consumers/listeners that are looking for new and specific upcoming types of sounds.
Cracking the Creative Code.
View All »Let's move beyond generic connections and create promotion that stands out. The vibrant pulse of South African music is constantly evolving, with exciting new artists and sounds bubbling up from every corner of Mzansi. The real magic happens within our communities. Today the spotlight is on the power of shared musical experiences.
FAQs
Frequently Asked Questions
Explore the connection between music and culture.
Why SouthStateSound?
In today's saturated music market, talent alone isn't enough. Music promotion is essential to cut through the noise, get your music heard by the right audiences, and build a lasting career. It's about turning listeners into fans and fans into a dedicated community.
Why is PR important for musicians?
PR is vital for building an artist's brand and reputation. We work to secure media coverage, craft your unique story, and build relationships with journalists, bloggers, and radio DJs. This adds credibility and helps control your public image, making you a more attractive prospect to the industry and fans.
Are there public collaborative playlists in South Africa?
Yes, collaborative playlists exist on all major streaming platforms like Spotify and Apple Music. While many are private, there are public ones, and we can help artists get placed on them to increase their reach.
What is the difference between Artist Development and Reputation Management for musicians?
Your art and your admin must align, Many artists have great music but fail because their admin is messy, or they have a perfect bio but weak music. We provide the Central Command System to manage both sides seamlessly, guaranteeing that the artistic value we help you create is perfectly supported by the professional reputation we help you maintain.
How much does music PR cost in South Africa?
Music PR costs vary widely based on the artist's level and the scope of the campaign. For an emerging artist, a project-based campaign could range from a few thousand Rands to +/-R15,000. Top-tier artists with more extensive needs can expect costs to be significantly higher. We work with each client to create a tailored plan that fits their budget and goals.
2024
Established Since
2
Artist & Repertoire
8
Collaborations
2
Sponsorships
SouthStateSound
:Music Promotion Company
We believe with a story that has meaning, relevance and delivers exceptional time-saving value is what consumers seek and use to decide upon based on these experiences of sound people best understand through memorable stories we tell.Start your promo Today!