Endorsement & Development
Welcome to the Creative work of
Artists that we help support & promote their music
A premium environment and platform designed for focus. Let's build the track together, layer by layer.
Why SoundStateSoud Now
Building Your Foundational Pillars of Professional Artist Support.
Strategic Career Mapping
We create a detailed, quarterly roadmap defining specific milestones for growth, focusing on audience segmentation, measurable targets (streams, engagement), and long-term viability in the South African and global markets.
Brand Identity & Narrative
We develop your core artist narrative, advising on visual style, press photos, and social media voice. This ensures consistency and makes your brand instantly recognizable and relatable to your target audience.
Media Relations & PR Campaign
We manage targeted Public Relations efforts, securing interviews, features, and reviews with relevant local and regional media (radio, online publications) to build credibility and buzz around your releases.
Performance & Live Strategy
We work to optimize your live show and presentation, assisting with booking pitches, logistics, and coordinating with promoters and booking agents to increase your touring visibility and earning potential.
Business Support & Administration
Guidance on essential business setup: securing SAMRO/SAMPRA registration, understanding Copyright (crucial in SA), and managing basic budgeting so you retain control of your finances.
Collaboration & Networking
We actively facilitate connections for strategic producer, songwriter, and brand collaborations, putting you in the rooms that matter for career-defining opportunities.
Artist & Repertoire
Our team is committed to discovering, nurturing and championing exceptional talent. We serve as your primary liaison , providing the strategic direction and industry connections necessary to propel your music.
Midnight Surrender Ep :
By AndyDeep, SemiLoopz & Dj Phoenix
Credits:
In 2025, southstatesound culminates its year with a landmark collaborative EP that serves as a musical manifesto: Midnight Surrender. This release brings together three powerhouse talents—AndyDeep, SemiLoopz, & Dj Phoenix—in a strategic effort to close the gap between local creation and national consumption.
Premier/Description:
Crafted at the very heart of South Africa's Deep House and Soulful House community in the Free State, Midnight Surrender is more than just music; it's an introduction to a sound currently underexplored in the national market.
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For too long, this vibrant region has primarily consumed music exported from other provinces like Gauteng. Now, southstatesound is leveraging the depth of its underground scene—the DJs and producers who have long kept the fire burning—to deliver a uniquely textured and soulful sound that is authentically Free State.
This is an attempt to provide listeners with a new sonic narrative, proving that the most compelling Deep and Soulful House is being surrendered right here, right now.
Static Memory:
By AndyDeep & SemiLoopz
Credits:
Long before the Midnight Surrender, there were the Echoes. Released as a strategic pre-debut, this EP, featuring the standout track "Static Memory," marked the first official movement from the Free State collective of AndyDeep, SemiLoopz, & Dj Phoenix under the southstatesound banner.
Premier/Description
Echoes Before The Verse was a crucial prelauch/pilot project, quietly introducing a sonic palette that dared to challenge the regional status quo.
It was the moment southstatesound took the first step in its mission: to prove that the Deep and Soulful House music created in the heart of South Africa's Free State community could stand shoulder-to-shoulder with the country's biggest exports.
This EP is the genesis, the blueprint, and the prelude—the necessary foundation that set the stage for the collective's current drive to close the gap on the national music scene.
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Revisit the Echoes to understand the Verse.
Orbiting Shadows :
By AndyDeep, Semiloopz & Dj Phoenix
Credits:
In the expansive narrative of the Free State sound, Orbiting Shadows is the single that marks the definitive shift. Serving as the essential bridge between the foundational Echoes Before The Verse EP and the final statement Midnight Surrender EP, this track signifies the beginning of a long-term, collaborative partnership between AndyDeep, SemiLoopz, & Dj Phoenix and southstatesound.
Premier/Description:
Where Echoes tested the waters, "Orbiting Shadows" commits fully, capturing the moment the collective realized the power of their united vision.
It marks the initial chapter of exploration and simultaneously kicks off the final, high-stakes phase of 2025.
This single isn't just a song, it's the pledge, the pivot point, and the promise of the groundbreaking Deep and Soulful House music that the region is ready to export to the nation.
Listen to the shadows orbit, and prepare for the surrender.
Echoes Before The Verse Ep
AndyDeep & SemiLoopz
Credits
We answered that question with the launch of the strategic pre-debut, Echoes Before The Verse EP. This release, featuring the foundational track Static Memory,Prelude To Me was the successful first step—a vital proof of concept that tested the national appetite for a locally-grown, authentic sound from the heart of the community.
Premier/Description:
This journey—from the initial test of Echoes Before The Verse to the committed partnership signaled by "Orbiting Shadows"—has now culminated in the final, powerful collection for 2025.
This opening EP is the definitive statement, celebrating a collaboration that has finally closed the gap, bringing the unique,
underexplored Deep and Soulful House flavor of Sound from Free State to the forefront of the national community.
Rolling Public Playlist Soon!
BassIsBehindTheBeat
This collection focuses on the signature & shuffle that drives the energetic Amapiano sound.
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Top 25Frequently Asked Questions
How does Southstatesound differ from a traditional Record Label?
We are first and foremost a promo company that offers Artist Management/Development support. This means our focus is on building your brand, securing promotional opportunities, and managing your career business.
Do I need to pay upfront fees for the Artist Development Support?
Our development model is customized based on the artist's needs and current stage. We typically charge a project fee or a retainer to cover the intensive administrative, marketing, and engineering time required to prepare you for the market. This structure ensures we can dedicate the necessary resources before income from touring or streams begins to flow.
If I am already registered with SAMRO/SAMPRA, how do you assist me?
Registration is a great start! We assist by ensuring your works and performances are correctly registered and accounted for across all platforms. We track your public usage and performance data to help maximize the royalty collections due to you from these organizations and ensure all licensing requirements are met for your releases.
What kind of artists are you looking to co-sign or develop?
We are genre-agnostic but highly focused on artists who demonstrate professionalism, authenticity, and a strong work ethic. We seek talent that already has a core creative vision and a decent body of work. Our programs are designed for artists who are committed to making music their primary business and are ready to invest time and effort into their professional growth.
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Email us Here
myzer@southstatesound.space
Call us Here
+27 (74) 0252-664
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Crack the Creative Code
View Only Promo »we provide the professional guidance and strategic framework necessary to translate raw artistic talent into a commercially successful and sustainable career.